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商品編號： W39696 出版日期： 2025/01/09 作者姓名： Pradhan, Sandip;Chattopadhyay, Manojit 商品類別： General management 商品規格： 9p 再版日期： 地域： Spain;United Kingdom;United States 產業： 個案年度： -
商品敘述：
In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency''s artificial intelligence (AI)-driven virtual influencer. While Aitana''s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers on transparency and authenticity in marketing. The TCA team would have to consider that such concerns might affect the future of Aitana and TCA''s approach to AI-driven marketing and that it might be wise to develop a strategy that balanced innovation with a commitment to integrity and social responsibility. Sandip Pradhan is affiliated with Ivey Publishing;Manojit Chattopadhyay is affiliated with Indian Institute of Management Raipur
涵蓋領域：
Transparency
相關資料：
, (W39697), p, by Sandip Pradhan, Manojit Chattopadhyay
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